The Creative Department share responsibility for creative development with everyone else. They also provide a photo frame for the staff wall with a picture of themselves or something that most represents who they are.
Anomaly agency how to#
Staff are onboarded in a variety of ways: Anomaly University is a series of classes designed to impart Anomaly’s ways of working and core competencies covering everything from meeting etiquette and process to brand architecture and things like how to build a killer presentation deck.They also host regular lunch and learns with guests speakers from across the industry.Īt monthly staff meetings, new staff members are required to get up and introduce themselves. We look for inventors.”Ībout 25 per cent of Anomaly’s staff come from a non-agency background and represent 24 different countries of origin. They should not be someone who jumps to conclusions. Heather Black, Strategic Planner, describes the ideal Anomaly staffer: “Someone who wants to work here should have a keenness to own something. People are given opportunities based on contribution and merit, so the next level of responsibility often happens organically.”
“At Anomaly, I have never had to ask for a promotion. You never get bored.” – Heather Black, Anomaly Strategic PlannerĬandace started as an Account Director when Anomaly opened shop. “You have unparalleled access to experienced experts in the Anomaly network. We hire the attitude and talent and teach the skill,” says Candace, Anomaly’s Managing Director. As of October 5th, the company hired a new talent-seeker: Shelley Raymond, Head of Talent.įranke has also established relationships with contemporary artists and influencers in the city and over time, some of them have joined the agency. “Our interview process is casual. From time to time, they have used recruiters. They are also recommended by other staff members. Most of the employees who first approached Anomaly were familiar with the agency’s work and awards, and wanted to be a part of the action. Adam created a ring and it was delivered. Or, like the time a Reese’s peanut butter cup fan said he would propose to his girlfriend, if only he had a Reese’s engagement ring.
Adam creates things that clients might need for example, the circuit board behind the Cannes Award winning Budweiser Red Light campaign, the goal synced device that lights up and sounds like a siren when your favourite hockey team scores. Creative geniusĪnomaly has an in-house Inventor named Adam. The agency counts Anheuser-Busch, Hershey, Converse and Nike Canada as clients. It garnered over 14 million YouTube views and 1 billion PR impressions. ‘Unfiltered Talk’, starring TJ Miller was a 2016 Superbowl ad created by the agency for their client, Anheuser-Busch.
The latter are Executive Creative Directors and Partners. In addition to Franke, Pete Breton and Dave Douglass lead the agency. Today, Anomaly has 101 employees and growing – they’ve expanded office space several times over the past few years. Being from Brooklyn, he wasn’t sure that Toronto was his future but the city won him and his family over one cold November day, and he never looked back.įranke started with six staff members and one project from their NYC Budweiser client. He’d been working in the NYC Anomaly shop for over five years when, in 2011, he was asked to start the Toronto office. What I learned on my visit was that the IP part of their business model is only the tip of the iceberg on how the company lives up to its name.įranke Rodriguez is Partner and CEO. My interest in Anomaly was piqued by their unique IP (Intellectual Property) investment structure part of their business model is to trade marketing expertise for an equity stake in businesses with potential. The agency functions like a smooth set of lungs, breathing in the local art, music and social scene and simultaneously exhaling a very significant contribution to the art, culture and start-up scene in Toronto. Today, writer Helen Bullingham is at Anomaly.Īnomaly is a new model creative agency that gets things right on so many levels. From start-ups to design firms and all in-between, we’re pulling back the curtain on what it’s like to work in inventive and productive environments. In our Creative Cultures series, we spend a day inside companies to learn how hiring, onboarding, and company culture play a role in employee happiness.
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